Battling rope pole pulls are a very unique exercise they combine arms shoulder and upper back and core, but most uniquely this is a cardiovascular endurance drill. Which will really get the heart pumping without any impact to joints.
This is true for the majority of battling ropes exercises.
Check out the following battling ropes poll pull video:
This guy is awesome!
Battling rope poll pulls Video
Not to sure about the music though, the harder the battling rope pulls get the worst the music.