December is notoriously “very bad for pt’s”. Cancellations are very high with clients busy attending parties, buying presents and trying to get everything organised for Christmas.
There is however another side to this completely, it is a time when client potential is at its highest, there will be a dip in your PT hours but this is a great opportunity to advertise and push hard.
It’s a fantastic opportunity to start building up reputation in your local community that you are there for:
- January new year new you boot camps
- Christmas gifts – 4 or 10 packs of sessions as a gift
- New year resolutions – Goal setting
Why does December hold so much potential?
December is when people will be literally filling their boots. They will make excuses and will very likely talk and think about getting fit in the New Year. We need to be part of this talking point, if we give them useful information to share they will talk about us.
Whilst December is a quite time for PT, it is the time when the most people talk and think about personal training. It is a social time when we get together with friends and family and catch up.
Last year I sold a lot of 4 and 10 packs without any advertising, I just reacted to the interest. This year I aim to target and develop this market.
I also had no new year boot camps, this year we are organising a holiday camp to Tenerife, 20 spaces available for a 1 week course staying in a 4 star hotel.
The camp will consist of training 2 x / day and include nutritional guidance and goal setting. Does this sound good? I know I’ll be enjoying it!
Not only will I easily fill up this course and enjoy a week in the sun doing the Job I love. But it is perfect for marketing, I guarantee people will be talking about this in my local community before and after. Through those cold months it will be a fantastic image for people going and also for other people who know about it. Thinking and talking about exercise and what a great start it will be to the New Year.
What about Christmas gifts? Do you cover this market? November has just begun you will need to get your ads sorted now if you are going to make the most of this market.
Design some vouchers, get out there and talk to people, visit some business networks, they will be full of business men and Women who are working hard and will love the opportunity to provide their friends and loved ones with a great gift or idea.
When January arrives
If you start advertising now, talking to people and getting people to talk about you when January arrives and people are making their resolutions you will be the first person they think of.
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