Talking the Talk & success
The difference between a great personal trainer and a successful personal trainer
I am a constantly analysing success and trying to figure out the hard and fast rules, analysing successful people in all industries and walks of life.
There are several factors that successfully people all have in common:
Passion- all highly successful people are passionate about what they do. How else would they stay ahead of everyone else if they didn’t love it.
Hard work – All successful people have worked hard to be the best, if you haven’t heard of the 10,000 hrs read up on it.
Networking- I’m always on about this, but its fundamental no one has ever made it alone. Successfully people are good networkers, they take bold steps and talk to the right people.
Talking the talk – This is brand new to me and when I realised it, it felt like the missing piece. The answer.
I spotted this whilst visiting a very talented and successful massage therapist. After our session I found myself compelled to recommend her to everyone I know. Despite knowing loads of very talented therapists already.
Why did I feel so compelled? and I still do.
I realised she spent a lot of our session talking about all her successful clients. How well she has helped them all, going in depth into each case giving me quotable examples of how she has helped people. She also talked about professional athletes she has helped and some extreme cases were she has helped people to walk again.
This makes so much sense and I realised I haven’t been doing it enough, the other day a friend asked “ what does a personal trainer do?” I jokingly dismissed it assuming he knew perfectly well what a PT does. Think of all the time someone has asked you about your job and you have just briefly touched on it, assuming they know all the great results you get with people.
Now think of all the times you have taken time to engage with someone and tell them all about what you do and the success you’ve had with clients. I bet they were fascinated, I bet they even thought about training with you or mentioned a friend who might benefit from you.
Think about this… If your brother in law is an osteopath, but you have never spoken to him about it. Then your sat at a party chatting to an osteopath (lets call him Tony) and he tells you all about how well he has improved peoples lives, working with professional athletes possibly and how he helped someone just last week who had a chronic back problem. Now you think Tony is great, and the next time someone you know has a chronic back problem. Who are you going to recommend? Tony of course, however your brother in law is probably just as good.
Who talks the talk:
Now let’s look at successful people who talk the talk. Let’s look at some highly successful personal trainers:
Dax Moy – Firstly I’ve been on one of Dax’s courses he is a very good PT and his courses are excellent. Dax definitely talks about his successful clients, he has lots of before and after pictures of successful clients. When I think of Dax’s training I think he gets results, this is something extremely important to him and he will make sure his clients get results.
I know all this because he’s told me & his website tells me. I haven’t been trained by him but I know he gets results, because of this.
Matt Roberts – Again Matt is an excellent PT, he is also excellent at PR and talking about successful clients and results they have achieved. Also he is a well known a “trainer to the stars”. So when a celebrity thinks of training with someone, who do they think of? The trainer to the stars of course.
Go out there and talk about what you do, tell people about your successful clients and the results they have achieved. If you have the opportunity to work for a sports team or athlete work with them, and tell people about it.
Why should someone recommend you? Because you’re a personal trainer and personal trainers get results?
Give them a reason to recommend you, show you get results. Tell interesting stories.
It sounds simple, but its so easily forgotten. Make this one of your habits.
If you’re in a gym, tell the receptionist, bar staff and sales team. If you’re outside the gym, tell your clients, friends, family and talk about your success when networking.
Let me know what you think?